Le livre “BUSINESS DEVELOPMENT” de Jérôme Gayet, analyse le succès de TVLowCost. Un livre Eyrolles à se procurer vite…
Le livre de Jérôme Gayet : “Business Development, comment faire décoller votre business” (éditions Eyrolles) s’intéresse à la success-story de l’agence TVLowCost. Un livre à lire !
Jérôme Gayet : Après avoir créé et développé au sein de grands groupes, plusieurs activités en Europe et aux États-Unis, il a fondé le cabinet de conseil B.D.C, spécialisé en business development, qui accompagne les entreprises dans leurs projets de développement. Il est également intervenant à l’EDHEC et à l’École Centrale.
« Business Development , Comment faire décoller votre business »,
Mai 2010, Editions Eyrolles (collection stratégie), préfacé par Eric Revel, Directeur LCI
Créer son entreprise est une chose, la développer s’avère plus difficile dans un environnement concurrentiel mondialisé. L’auteur offre des conseils aux entreprises pour sortir plus fortes de la dépression économique et décrypte, exemples à l’appui, dont une analyse consacrée à l’agence TVLowCost, le mode d’emploi dubusiness development. Cet éclairage sur les leviers actuels et futurs du développement des entreprises est ancré dans la réalité grâce aux conseils de plus de quarante experts et de dirigeants d’entreprises très performantes. Ce livre s’adresse à tous ceux qui souhaitent explorer les nouveaux territoires de croissance, appréhender les bons réflexes qui vont installer l’entreprise dans un cycle vertueux de développement.
Jérome Gayet, 06 18 26 47 09, jgayet@bd-consultants.com Plus d’informations sur : www.le-business-development.com
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