ALAIN PROST l’affirme dans la nouvelle pub télévision de « PROFIL PLUS : demandez plus à vos pneus ! ». Pub télé réalisée par l'agence TV Low Cost avec l'agence2com
ALAIN PROST l’affirme dans la nouvelle pub télévision de « PROFIL PLUS : demandez plus à vos pneus ! »
Une SAGA de plusieurs spots TV réalisée par TV Low Cost en partenariat avec l’Agence2com.
PROFIL+ est un réseau spécialisé dans la vente/montage de pneumatiques et l’entretien (révision/vidange) des véhicules particuliers et professionnels. Le réseau est composé de 17 groupes indépendants particulièrement bien ancrés dans leur tissu régional. PROFIL+, ce sont d’abord des spécialistes du B2B (Poids Lourd, Génie Civil, Agraire) qui depuis quelques années se sont lancés sur le marché du particulier.
Alain Prost ou le point de départ d’un vrai territoire de marque
Depuis fin 2008 un partenariat de 3 ans avec Alain Prost a été signé pour booster la notoriété de l’enseigne et lui donner une vraie légitimité. Cette orientation stratégique répond particulièrement bien aux enjeux fixés par l’enseigne, car elle met en avant quelques-uns des points forts de la marque : savoir faire, expertise, professionnalisme, rigueur, susceptibles de créer le climat de confiance recherché par les clients.
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