Qui signe la nouvelle pub télé des chocolats CEMOI ? “C'est moi, c'est moi, c'est moi” répond l'agence TVLowCost
Qui mitonne le grand retour des chocolats CEMOI à la télé ? C’est moi, c’est moi, c’est moi ! Enfin, TVLowCost, bien sûr !
La célèbre marque de chocolat CEMOI, marque quasi centenaire, a été rachetée il y a quelques années par la famille Poirier, établie à Perpignan. Le groupe familial est devenu l’un des géants européens du chocolat et réalise un Chiffre d’Affaires de plus de 650 Millions d’euros. La marque a fait un très important travail d’innovation, notamment en coopération avec le célèbre pâtissier Philippe Urraca pour lancer une toute nouvelle gamme de chocolats de fin d’année : “Artisan Créateur”.
Pour son grand retour sur les écrans publicitaires, la marque a fait confiance à l’agence TV spécialiste de la publicité économique, TVLowCost. Le travail demandé à l’agence a notamment été de booster la notoriété et la présence à l’esprit de la marque en pleine période de compétition avec tous les grands acteurs du chocolat de fin d’année, mais aussi d’inciter le consommateur à en savoir plus sur la marque en se rendant sur le site Web : www.jaimelechocolat.fr
L’agence TVLowCost a développé une saga de plusieurs films qui mettent en scène des consommateurs et un pâtissier qui répondent à des questions en musique, telles que : “qui aime ces chocolats Cemoi ?”, ou “qui fait ces chocolats Cemoi ?” La réponse unanime, riante et en chanson, est, bien sûr “C’est moi, c’est moi, c’est moi” !
La campagne TV en cours passe sur toutes les grandes chaînes hertziennes jusque fin décembre 2009
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