Jean-Paul Tréguer

TVLowCost fête 5 ans de démocratisation de la TV !
En 5 ans, 700 spots ont été réalisés pour 130 clients dans 12 pays…
Qui a dit qu’il était impossible de réduire les coûts de la pub télé ?

Le 1er Octobre 2004, à l’instigation de Jean-Paul Tréguer, Rodolphe Muller, Chloé Biron, Marion Bouillaguet, Isabelle Le Dû et Jean-Marc Segati, l’agence TVLowCost ouvrait ses portes en créant le concept des “PACKS TV TOUT COMPRIS”. Pour la première fois, les annonceurs découvraient que pour 250 000 € tout compris ils pouvaient aller promouvoir leurs marques sur les grandes chaînes TV.
Pour un budget 4 à 5 fois inférieur à ce qu’ils croyaient devoir dépenser, ils avaient 100 spots TV sur TF1, F2, F3, F5, M6, C+, une SAGA de films réalisés, un pre-test consommateur et un baromètre IPSOS.
Le marché des agences traditionnelles “high-cost” a éclaté de rire en criant “impossible !”…
Les annonceurs, eux, sont venus en masse…et continuent de plébisciter l’agence qui fait prendre l’escalator à leurs marques… au moindre coût, bien sûr !
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