« Tirez la langue à la crise » avec l’agence TV Low Cost, TVLC, sur I>TELE, BFM TV et LCI

janvier 18th, 2010

Tirez la langue à la crise avec TVLC, l'Agence TV Low cost
« Tirez la langue à la crise » avec l’agence TV Low Cost sur I>TELE, BFM TV et LCI

C’est le 2ème film de la « saga » des spots TVLowCost, mettant en scène JEAN-PAUL TREGUER et RODOLPHE MULLER.
A force de démontrer à nos annonceurs que la pub télé économique c’est efficace… nous avons « craqué » ! Après tout, pour célébrer dignement nos 5 ans de croissance, nos 11 filiales, nos 130 clients et nos 900 spots TV réalisés, comment mieux le faire qu’en allant nous exprimer sur les chaînes d’information ? C’est ainsi que les spots TV de l’agence TVLowCost seront diffusés tous les soirs sur BFM TV, I>TELE et LCI à compter du 18 Janvier. Comment mieux démontrer que l’agence TV Low Cost croît en la télévision ?

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L'agence TV Low Cost, TVLC, fête ses 5 ans avec une campagne de pub télé sur BFM TV, I>TELE et LCI

janvier 9th, 2010

L'agence TV Low Cost, TVLC, fête ses 5 ansTVLowCost (TVLC), les « Vilains Petits Canards » de la publicité ont 5 ans, des filiales dans 11 pays, 130 clients et plus de 900 films télé à leur actif. Pour fêter l’événement, ils communiquent sur i>TELE, BFM TV et LCI.

Jean-Paul TREGUER et Rodolphe MULLER profitent de la crise pour renforcer leur position « d’empêcheurs de tourner en rond » du monde de la pub. En 5 ans, ils ont convaincu 130 marques, ouvert des filiales dans 11 pays (dont New-York et Londres) et réalisé plus de 900 films télé.
Pour célébrer la réussite d’une agence publicitaire d’origine française 100% indépendante, ils s’offrent leur première pub télé sur BFM TV, i>TELE et LCI à compter du 18 janvier 2010 jusque début février.
Spots visibles sur : http://www.tvlowcost.fr/pub/nos-films.html?task=videodirectlink&id=313

TVLowCost (TVLC) un concept unique qui jette un pavé dans la mare de la pub télévision !
Lancée fin 2004 par Jean-Paul TREGUER, PDG, et Rodolphe MULLER, DG-Directeur de la création et leurs associés, la 1ère agence de pub télé low cost a bouleversé le marché de la pub télévision avec ses « Packs TV tout compris » qui permettent aux annonceurs d’aller en TV sur les grandes chaînes nationales dès 300 000 euros tout compris pour une campagne puissante (incluant la création, la réalisation d’une SAGA de spots, un pré-test consommateur, un baromètre IPSOS et 3 semaines sur TF1, F2, F3, F5, M6, C+ et la TNT). L’accueil de la profession fut on ne peut plus glacial… et 5 ans après, c’est encore plus vrai… TVLowCost dérange plus que jamais les agences de pub traditionnelles. Avec son concept, TVLowCost casse les règles et dénonce les abus de la publicité «high cost ».
« Nous, les vilains petits canards de la pub, nous disons simplement : pourquoi dépenser plus, quand on peut dépenser moins ? »

Une Success Story made in France : Il n’y a pas que les autres qui ont des idées … cocorico !

En 5 ans à peine, TVLowCost (TVLC) s’est imposée grâce à son innovation, les « PACKS TV TOUT COMPRIS », en France mais aussi au niveau international en tant que pionnier du low cost : des filiales dans 11 pays, dont les USA à New York, la création d’une centrale média LowCostMedia, 50 000 spots programmés chaque année sur les grandes chaînes hertziennes, 130 clients TV gérés, plus de 900 spots TV réalisés à ce jour, un livre fondateur de la méthode « LowCost Attitude » et un Club et Blog de réflexion sur le low cost :http://lowcostattitude.wordpress.com/

Avec leur méthode et leur concept, Jean-Paul Tréguer et Rodolphe Muller proposent aux annonceurs de réaliser une réelle économie sur leur budget pub. Ils ont d’ailleurs, dans leur premier spot TV, illustré ce phénomène par leur objet fétiche : l’économe… entre les dents !
Le réseau TVLowCost (TVLC) a réalisé en 2009, 35 millions d’euros de marge brute et emploie un peu plus de 200 collaborateurs. Il commence à énerver les acteurs établis du monde de la pub à force de prendre des clients aux grosses agences de pub ! Jean-Paul TREGUER et Rodolphe MULLER dénoncent en permanence les abus de la pub « high cost » et vont encore plus loin dans leur propre autodérision : Ils créent le FLPP (Front de Libération des Pubeurs Parisiens), provoquent sur leurs blogs à travers un sondage « pour ou contre la pub low cost » et pointent du doigt les nombreux « pubeurs » qui utilisent dorénavant, à tout bout de champ, le terme de « PACK », utilisé dès le premier jour par l’agence TV LowCost (TVLC) et pilier de la Success Story de l’ agence.
Les 2 patrons de l’agence, n’ont pas peur de dévoiler les clés de leur succès dans leurs blogs et dans le livre « Low Cost Attitude »*, se mettant à nu devant leurs concurrents. Ca ne leur fait pas peur car, comme ils le clament « haut et fort » : l’original est toujours meilleur que la copie !

Jean-Paul TREGUER et Rodolphe MULLER se vantent eux-mêmes d’être détestés des « pubeurs » car ils se moquent, provoquent, titillent : « dans un métier où on est censé apporter de la nouveauté, vendre de la créativité et de l’imagination, copier ainsi le terme de PACK TOUT COMPRIS ça fait un peu sourire … ! », nargue Jean-Paul TREGUER.

TVLowCost (TVLC) se targue d’être une agence 100 % indépendante dans un marché dominé par 5 groupes mondiaux : WPP, INTERPUBLIC, OMNICOM, HAVAS, PUBLICIS.

« 80% de la pub mondiale est aux mains de ces géants, la percée de TVLowCost (TVLC) montre bien qu’on peut réussir quand même quand on a un vrai concept original ! », souligne Rodolphe MULLER.

La crise ? C’est le moment d’accélérer avec la télé low cost !

Pour 2010, forte de sa puissance d’achat sur le marché de la TV et de la production de films, l’agence frappe fort avec le « PACK TV MERDE A LA CRISE ! », à 150 000 € tout compris… De quoi permettre aux entreprises de booster leurs ventes et notoriétés dans un contexte où il est plus vital que jamais pour les marques de communiquer fortement en télévision sur leurs différences et plus-produits envers les consommateurs !

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DACIA LA QUALITEQui prétend encore que « Low Cost » = « Low Quality » ?
Pas nous, TVLowCost, qui répétons sans cesse que ce sont les acteurs économiques “high-cost” qui ont du souci à se faire !

Le constructeur low-cost DACIA vient d’infliger une grande gifle aux constructeurs automobiles traditionnels… qu’on en juge.

« La marque Dacia, constructeur de la Logan et de la Sandero, a obtenu la « médaille de bronze » des voitures les plus fiables, selon l’enquête annuelle du magazine UFC-Que choisir réalisée sur 144 modèles et auprès de 26 288 européens.
Avec 92,61% de fiabilité, Dacia se trouve juste derrière les deux marques de Toyota : Daihatsu (96,02%) et Lexus (94,13%).
Autre satisfaction pour le constructeur : il obtient la médaille d’or de la voiture la moins onéreuse avec une dépense annuelle d’entretien et de réparation de l’ordre de 130€ »

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TV Magazine s'intéresse au “Celebrity Marketing” et donne la parole à Jean-Paul Tréguer, auteur de “Mettez une star dans votre moteur”

janvier 2nd, 2010

METTEZ UNE STAR DANS VOTRE MOTEUR de Jean-Paul Tréguer, PDG de l'agence TV Low CostTV Magazine du 2 janvier 2010 titre sur “Les stars télé roulent pour la pub” et donne la parole à Jean-Paul Tréguer, auteur de “Mettez une star dans votre moteur” et PDG de TVLowCost.Extrait : “Cela s’appelle le «celebrity marketing». Comprendre : associer une célébrité à une marque pour vendre plus. Avant, on s’arrachait les acteurs, les actrices ou les sportifs. Aujourd’hui, la star télé a la cote.Flavie Flament vante les mérites de Joué club*, Valérie Damidot pose pour Hygéna*, Cauet roule pour Quick* et Denis Brogniart pour Saupiquet* : les animateurs intéressent de plus en plus la pub.
Pourquoi ?
Pour Jean-Paul Tréguer, auteur de Mettez une star dans votre moteur, cela relève de l’évidence : «La télé est le loisir préféré des Français. Aujourd’hui, ce sont les célébrités du PAF qui sont surmédiatisées. Un film peut être vu par un million de spectateurs au cinéma, alors qu’une émission peut réunir 6 millions d’individus».
Celui qui a placé Geneviève de Fontenay dans la pub sur les baignoires Vital* précise : «Le tout est de s’assurer que l’”ADN” de la personnalité correspond à celui de la marque».” … Pour affiner leur choix, les publicitaires s’appuient sur les classements de popularité. Ainsi, Valérie Damidot apparaît pour la première fois dans une pub en 2007, l’année où elle est élue animatrice préférée des Français.

Jean-Paul Tréguer analyse : «C’est Mme Tout-le-Monde. Elle attire la sympathie et son émission fait de fortes audiences». Depuis, elle a prêté son image à Gifi* et à Spontex*.”


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Le pionnier des produits low cost pour la coiffure, GENERIK, lance sa première pub télé avec l'agence TV Low Cost (TVLC)

décembre 31st, 2009

La pub télé GENERIK par l'agence TV Low CostLe pionnier des produits low-cost* pour la coiffure, GENERIK, lance sa première campagne publicitaire télévision, créée par l’agence TVLowCost, TVLC, valorisant l’expertise des coiffeurs auprès du grand public.
Le spot, qui est diffusé sur TF1 dès le 1er Janvier, met en scène une jeune femme ayant peur de rater sa coloration qu’elle envisage d’effectuer seule à la maison. Face à cette angoisse, elle décide de se rendre chez son coiffeur qui lui applique la nouvelle crème colorante sans paraben, ni ammoniaque ni résorcine . La jeune femme ressort ravie du résultat. Le spot se termine par la signature : « GENERIK en exclusivité chez votre coiffeur »

En seulement 5 ans la marque de produits low-cost* pour la coiffure GENERIK a connu un développement constant. Aujourd’hui implantée dans 5000 salons de coiffure, soit 10% du marché, GENERIK dispose de 81 produits, référencés chez 77 distributeurs pour les professionnel et les particuliers.
Le chiffre d’affaires de GENERIK est passé de 722 000 euros en 2006 à 3,1 millions d’euros en 2009.
Depuis 2006, GENERIK se développe à l’export sur 10 zones : l’Espagne l’Allemagne, la Russie, la Suisse, l’Ile Maurice, la Guadeloupe, La Martinique, la Nouvelle-Calédonie, et la Polynésie (Papeete).

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TVLowCost, (TVLC) réalise la nouvelle pub télé des laboratoires cosméto-textiles SKIN'UP avec Alexandra Rosenfeld, Miss Europe 2007

décembre 31st, 2009

La pub télé SKIN'UP par l'agence tv low costLa pub TV des laboratoires de cosméto-textile, SKIN’UP® avec Alexandra Rosenfeld, Miss Europe 2007 est signée par TVLowCost, TVLC.
A partir du 1er Janvier et pendant 15 jours, Alexandra Rosenfeld vante les mérites des textiles amincissants et sculptants élaborés par le laboratoire Français Skin’Up®, dans un spot publicitaire de 10 secondes. Au total ce sont plus de 500 spots programmés sur les réseaux hertzien et numérique (TF1, France 2, France 3, Direct 8, TMC et BFM TV).
Cette campagne publicitaire, construite par TVLowCost (TVLC), s’inscrit dans la volonté affichée par le laboratoire Skin’Up de communiquer et de révéler au plus grand nombre, la grande qualité et la singularité de la gamme de cosméto-textile qu’ils développent depuis plusieurs années.
Le laboratoire Skin’Up® est basé en France au coeur de la Vallée de la Loire et de la Cosmetic Valley, l’équipe est composée depuis plusieurs années de scientifiques, chercheurs et designers qui conçoivent et développent les textiles de soins aux propriétés
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La nouvelle pub télévision CASH CONVERTERS est signée par l'agence TV spécialiste de la Franchise : TVLowCost FRANCHISE.

décembre 28th, 2009

La pub télé de CASH CONVERTERS par TVLowCost FRANCHISE
L’agence TVLowCost FRANCHISE signe une SAGA de 3 spots télévision et des affiches 4 X 3 pour l’enseigne CASH CONVERTERS, N°1 mondial de l’achat vente de produits d’occasion. Avec un slogan fédérateur : “Cash Converters convertit tous vos objets en cash!”

Cash Converters, se lance sur le petit écran avec une série de publicités TV grand public conçus par l’agence TVLowCost FRANCHISE.
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Jusqu’à lors présent en télévision seulement sur des chaînes locales (avec des spots créés indépendamment pour chaque magasin), Cash Converters Europe se lance dans une large vague de communication nationale en diffusant une série de spots sur les chaînes nationales dès le début de l’année 2010.

Dès le mois de Janvier, trois histoires différentes se succèderont donc dans les écrans publicitaires des programmes de TF1, F2; F3, F5. Trois déclinaisons du même message « Cash Converters convertit tous vos objets en cash » mettront en scène un couple, un “gamer” et un musicien rapportant leurs objets d’occasion et repartant avec des euros après être passés par la case Cash Converters.

Créés par l’agence de publicité TVLowCost FRANCHISE, l’agence TV spécialiste de la pub télé économique pour les enseignes de Franchise, cette SAGA de 3 spots seront également déclinés en affiches 4×3 et en presse papier, il sera ainsi possible de retrouver les mêmes personnages sur les bords de nos routes ou dans nos magazines en 2010.
Une déclinaison est également prévue pour la presse professionnelle (TV, écrite et internet) pour le recrutement de nouveaux franchisés au sein du réseau Cash Converters.

Ces vidéos sont d’ores et déjà visibles sur la page : http://www.youtube.com/cashconverterseurope

Mais Cash Converters, c’est quoi ?
CD, DVD, jeux vidéos, hi-fi, informatique, appareils photo, musique, sono, autoradios, bijoux, téléphonie, électroménager, TV, vidéo, articles de sport, bricolage, livres, bandes dessinées…
Franchise de 60 magasins ouverts à ce jour en France principalement (quelques uns en Suisse et en Italie viennent compléter le groupe Europe) Cash Converters a pour credo le « gagnant-gagnant ». Le principe est simple: vous venez rapporter vos produits en état de marche dans nos salles d’achats, ils sont immédiatement expertisés et vous sont payés en liquide ; vous pouvez alors en profiter pour découvrir les nombreux articles d’occasion à prix compétitifs (jusqu’à – 70% par rapport au prix du neuf) dans les rayons de nos magasins. Lorsque vous vendez chez nous, vous êtes alors sûr de repartir avec un somme d’argent cash respectueuse de la qualité de vos produits, et lorsque vous achetez vous êtes certain d’acquérir des produits fonctionnels et garantis (jusqu’à 3 mois).
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D’après un concept original créé en 1984 en Australie, Cash Converters fête cette année son 25e anniversaire.
L’enseigne a su s’implanter et perdurer comme numéro 1 mondial aux quatre coins du globe avec plus de 650 magasins dans 29 pays à ce jour.

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décembre 14th, 2009

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Qui signe la nouvelle pub télé des chocolats CEMOI ? “C'est moi, c'est moi, c'est moi” répond l'agence TVLowCost

décembre 14th, 2009

La nouvelle pub télé des chocolats CEMOI par TV Low CostQui mitonne le grand retour des chocolats CEMOI à la télé ? C’est moi, c’est moi, c’est moi ! Enfin, TVLowCost, bien sûr !

La célèbre marque de chocolat CEMOI, marque quasi centenaire, a été rachetée il y a quelques années par la famille Poirier, établie à Perpignan. Le groupe familial est devenu l’un des géants européens du chocolat et réalise un Chiffre d’Affaires de plus de 650 Millions d’euros. La marque a fait un très important travail d’innovation, notamment en coopération avec le célèbre pâtissier Philippe Urraca pour lancer une toute nouvelle gamme de chocolats de fin d’année : “Artisan Créateur”.
Pour son grand retour sur les écrans publicitaires, la marque a fait confiance à l’agence TV spécialiste de la publicité économique, TVLowCost. Le travail demandé à l’agence a notamment été de booster la notoriété et la présence à l’esprit de la marque en pleine période de compétition avec tous les grands acteurs du chocolat de fin d’année, mais aussi d’inciter le consommateur à en savoir plus sur la marque en se rendant sur le site Web : www.jaimelechocolat.fr
L’agence TVLowCost a développé une saga de plusieurs films qui mettent en scène des consommateurs et un pâtissier qui répondent à des questions en musique, telles que : “qui aime ces chocolats Cemoi ?”, ou “qui fait ces chocolats Cemoi ?” La réponse unanime, riante et en chanson, est, bien sûr “C’est moi, c’est moi, c’est moi” !
La campagne TV en cours passe sur toutes les grandes chaînes hertziennes jusque fin décembre 2009

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Quand LUSTUCRU lance ses pâtes aux oeufs plein air, c'est l'agence TV Low Cost qui est aux fourneaux !

décembre 14th, 2009

La nouvelle pub LUSTUCRU par TV Low CostL’agence TVLowCost lance les “Pâtes aux oeufs plein air” de LUSTUCRU en affichage 4X3 et télévision en ce début Décembre 2009.

LUSTUCRU allie à son savoir faire inimitable toutes les qualités de l’œuf plein air en respectant une démarche de consommation responsable. Les poules élevées en plein air pour LUSTUCRU sont nourries de céréales et de graines de lin riches en acides gras Oméga 3 : elles restituent ainsi tous les bienfaits de leur alimentation dans leurs œufs. Al dente et d’une grande finesse en bouche, ces nouvelles pâtes à la couleur lumineuse et dorée amèneront ainsi goût et vitalité à toute la famille.Discount software Wealth-Lab Developer 4.0 Avanquest Fix-it Utilities Pro 8 “buy software discount Adobe Dreamweaver CS3″Cheap discount software ibm lotus notes client v6.0.3 cheap discount software ibm lotus smartsuite millenium edition release 9.8 855. 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L'agence TV, TVLowCost fête ses 5 ans ! 5 années passées à rendre moins chère la pub télé à travers ses “Packs TV tout compris”.

décembre 14th, 2009

L'agence TV low Cost démocratise la pub téléTVLowCost fête 5 ans de démocratisation de la TV !
En 5 ans, 700 spots ont été réalisés pour 130 clients dans 12 pays…
Qui a dit qu’il était impossible de réduire les coûts de la pub télé ?

Le 1er Octobre 2004, à l’instigation de Jean-Paul Tréguer, Rodolphe Muller, Chloé Biron, Marion Bouillaguet, Isabelle Le Dû et Jean-Marc Segati, l’agence TVLowCost ouvrait ses portes en créant le concept des “PACKS TV TOUT COMPRIS”. Pour la première fois, les annonceurs découvraient que pour 250 000 € tout compris ils pouvaient aller promouvoir leurs marques sur les grandes chaînes TV.
Pour un budget 4 à 5 fois inférieur à ce qu’ils croyaient devoir dépenser, ils avaient 100 spots TV sur TF1, F2, F3, F5, M6, C+, une SAGA de films réalisés, un pre-test consommateur et un baromètre IPSOS.
Le marché des agences traditionnelles “high-cost” a éclaté de rire en criant “impossible !”…
Les annonceurs, eux, sont venus en masse…et continuent de plébisciter l’agence qui fait prendre l’escalator à leurs marques… au moindre coût, bien sûr !
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La nouvelle publicité TV des montres “Swiss Made” RODANIA est “made par” l’agence spécialiste de la télé, TVLowCost (TVLC) !

décembre 14th, 2009

Les montres RODANIA par TVLowCostLa nouvelle publicité TV des montres “Swiss Made” RODANIA est “made par” l’agence TVLowCost, TVLC !

C’est en 1930 à Grenchen, petit village suisse, connu pour sa production horlogère, que la marque RODANIA a vu le jour. La marque est désormais diffusée dans le monde entier et en France où elle connaît un succès grandissant. Pour sa première campagne TV sur les chaînes hertziennes, RODANIA a choisi l’agence TVLowCost pour imposer sur le marché français sa collection “premium” : les montres MYSTERY. Les modèles Mystery sont en titane massif anti-allergique et léger, toutes les variantes ont des maillons en céramique noire ultra-résistante. Le mouvement extra-plat est protégé par un verre en saphir inrayable. Le spot télévision est diffusé depuis le 9 Novembre.
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MAITRE PRUNILLE “titille vos papilles” avec une SAGA TV signée de l'agence TV Low Cost (TVLC)

décembre 14th, 2009

MAITRE PRUNILLE titille vos papilles avec TVLowCostLa marque MAITRE PRUNILLE, N°1 du marché des pruneaux d’AGEN, “titille vos papilles” en faisant son “come-back” en télévision avec une saga TV signée TVLowCost, TVLC.

Lancée il y a une vingtaine d’années, la marque MAITRE PRUNILLE, N°1 du marché des pruneaux d’AGEN à marques, fait son retour en publicité télévision avec l’agence spécialiste de la pub télé, TV Low Cost.
L’agence TV Low Cost (TVLC) a réalisé une SAGA TV de trois films pour différentes gammes de la marque : les produits de la gamme ENERGIE (dosettes à boire), les CROQ POMMES et les Puneaux.
TVLowCost a crée la nouvelle signature de la marque ” MAITRE PRUNILLE titille vos papilles” que l’on peut voir et entendre sur toutes les grandes chaînes télé : TF1, F2, F3, F5 à partir du 16 Novembre 2009.

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Les eaux de MONT ROUCOUS se font materner par l’agence TV Low Cost (TVLC) qui signe leur première campagne télévision !

décembre 14th, 2009

MONT ROUCOUS une pub télé de TVLowCostLes eaux de MONT ROUCOUS particulièrement réputées pour leur pureté idéale pour les nourissons et les plus grands, viennent de confier leur première campagne de pub TV à l’agence spécialiste de la télé économique TVLow Cost … qui s’est fait un plaisir de “materner” cette belle marque pour l’emmener sur les écrans des grandes chaînes hertziennes !
La campagne MONT ROUCOUS de TVLowCost (TVLC) est présente sur toutes les chaînes depuis le 9 Novembre 2009

L'agence TVLowCost, TVLC, déménage au 11 RUE DE PHALSBOURG. 75017 PARIS… de quoi dynamiter encore un peu plus le marché de la pub télévision !

novembre 2nd, 2009

TVLowCost déménagePour faire face à sa croissance “explosive”, l’agence qui démocratise la pub télé, TVLowCost, TVLC, déménage à “LA FACTORY” 11 RUE DE PHALSBOURG. 75017 PARIS
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Tout le monde aimerait être “TVLowCost, agence spécialiste de la pub télé économique”… au point de tout copier, mais ce n'est pas si simple !

novembre 2nd, 2009

Imiter TVLowCost n'est pas aussi simple que cela ...Les « copié-collé » de l’agence TVLowCost viennent de s’enrichir de nouveaux membres ! C’est curieux … tout le monde se veut « agence spécialiste de la pub télévision économique » en ce moment !Au moment où TVLowCost fête tout juste ses cinq ans d’activité, de nouveaux “imitateurs-copieurs” essaient de venir recopier notre approche en prenant, évidemment comme il se doit, un nom proche du nôtre et un discours au mot près inspiré de notre méthode éprouvée. Bien sûr, avec des termes proches mais suffisamment éloignés des nôtres pour ne pas être condamné pour plagiat instantanément…
Que dire de cette arrivée de nouveaux suiveurs de TVLowCost ? Pas grand chose, leurs références sont quasiment inexistantes et évidemment les seules présentées sont glanées dans leurs agences précédentes et pas dans la nouvelle… Et leurs noms inconnus dans le métier de la publicité télévision…
Comme il est facile de revendiquer des travaux faits pas d’autres équipes et d’autres structures !
C’est tellement facile de se contenter de reproduire ce que d’autres ont inventé et de se prétendre “agence spécialiste de la pub télévision au meilleur coût”… Mais ils ne sont pas les premiers, les annonceurs depuis 4 ans recoivent des sollicitations d’équipes qui copient la méthode de TVLowCost de manière éhontée… Dieu Merci les clients qui ont cédé à leurs sirènes se comptent sur les doigts d’une main, quand ces agences n’ont pas sombré corps et biens, déjà…
Je reconnais que cela m’agace beaucoup, même si nos clients nous disent que c’est la preuve de la validité et de l’attractivité de notre approche originale ! Je n’arrive pas à comprendre comment des publicitaires peuvent manquer de créativité et d’originalité à ce point, nous sommes dans un métier où, justement, les annonceurs viennent chercher de la fraicheur et de la différenciation !
Messieurs les « copié-collé » de la pub, faites un petit effort… vous serez moins ridicules quand des annonceurs vous diront “Ca ressemble à du TVLow Cost, ça en a le parfum, mais ça n’est pas du TVLowCost” !Buy Cheap Autodesk Navisworks Simulate 2010 Cheap OEM software buy oem Adobe Creative Suite 3 Design Premium for Win
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La “saga télé” BRIOCHE PASQUIER imaginée par l'agence TV Low Cost (TVLC) depuis 3 ans, s'enrichit de 4 nouveaux films TV

octobre 23rd, 2009

TVLowCost pour BRIOCHE PASQUIER
LA SAGA BRIOCHE PASQUIER TVLOWCOST
3 ans après avoir signé la première SAGA de spots TV “le boulanger concurrent” pour BRIOCHE PASQUIER, l’agence TVLowCost, TVLC, lance une série de 4 nouveaux spots sur les écrans de l’ensemble des grandes chaînes, TF1, F2, F3, F5….
Plusieurs nouveaux produits sont présentés : les PANCAKES, les TRIANGLES et les MUFFINS.
BRIOCHE PASQUIER, en 3 ans, a encore un peu plus affirmé sa position de N°1 du marché de la viennoiserie industrielle en augmentant ses parts de marché face à ses concurrents à marque et les MDD.buy oem software Microsoft Office 2003 Professional with Business Contact Manager for Outlook Buy cheap OEM software buy cheap software Autodesk AutoCAD 2008
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La pub télé repart sur les chapeaux de roues en Septembre 2009… L'occasion de mieux comprendre l'approche unique de la télé économique de TVLowCost !

octobre 6th, 2009

Ca y est la publicité à la télévision redémarre en Septembre 2009 versus 2008, une pause dans la crise ? La fin de la crise ?
Peu importe, c’est l ’occasion de découvrir qu’avec l’agence TVLowCost, TVLC, (TVLC) la première agence experte de la TV économique, jamais la pub télé nationale n’a été aussi abordable !

Le chiffre d’affaires publicitaire à la télévision a augmenté de 20% en septembre par rapport au même mois en 2008, marqué par la suppression partielle de la publicité sur les chaînes publiques, avec une hausse sensible pour la TNT, selon les chiffres Yacast publiés le 5 Octobre. Le chiffre d’affaires publicitaire à la télévision s’est établi à 649,4 M€ en septembre, en hausse de 20% sur un an, hors France Télévisions (France 2, France 3, France 5), indique l’agence de mesure de la publicité. En incluant les chaînes de France Télévisions, le chiffre d’affaires atteint 688,3 M€ . Les recettes publicitaires de TF1 ont augmenté de 16% en septembre, une progression identique chez M6 alors que Canal+ a enregistré une hausse de 18%. Sur le mois de septembre, les chaînes de la télévision numérique terrestre (TNT), du câble et du satellite affichent une hausse de 30% de leurs recettes publicitaires. La TNT enregistre une progression toujours soutenue des recettes publicitaires (+68% sur un an).

Ces bons indicateurs prouvent que les marques ont pleinement conscience que la publicité télévision est indispensable pour leur permettre de sortir rapidement de la crise qui a tout ralenti depuis un an. C’est aussi l’occasion de se tourner vers notre approche low-cost de la pub à la télé, car “pourquoi dépenser plus quand on peut dépenser moins ?”L’agence TV Low Cost (TVLC) est la grande spécialiste de la publicité télévision économique. Grâce à notre approche unique des “PACKS TV TOUT COMPRIS” que nous déclinons en toute une gamme adaptée aux tailles de budgets et aux périodes d’actions choisies par nos annonceurs. Qu’il s’agisse des “PACKS TV NO COST” valables pendant les périodes creuses de janvier-février ou juillet-août, des “PACKS TV MERDE A LA CRISE” qui tirent profit des formidables opportunités tarifaires engendrées par la crise dans les télévisions, ou encore des “PACKS TV 3 VAGUES TOUT COMPRIS” qui permettent aux marques de communiquer efficacement sur les grandes chaînes télé nationales pendant un an au moindre coût.
L’agence TVLowCost, TVLC, devant l’engouement crée par sa méthode auprès des enseignes de distribution a crée depuis quelques mois une nouvelle entité dédiée au marché de la Franchise. Les Franchiseurs ont besoin en face d’eux de publicitaires spécialistes de leur domaine pour les accompagner dans leur développement, c’est la mission de l’agence TVLowCost FRANCHISE qui gère déjà la communication télévision d’une douzaine d’enseignes de franchise leaders et s’est imposée très rapidement comme la 1ère agence de communication du monde de la Franchise.
Quand une marque cherche à s’imposer en télévision en dépensant intelligement son budget, TVLowCost vaut la peine d’être rencontré ! La meilleure preuve de la pertinence renforcée de notre approche originale en temps de crise, c’est que depuis le 1er janvier 2009, TVLowCost, TVLC, a déjà gagné 29 nouvelles marques (à fin septembre 200ç) rien que sur le marché francais … La crise ? Elle est un formidable accélérateur de prise de conscience chez les annonceurs que les agences traditionnelles “high-cost” ne sont plus en phase avec les besoins des marques confrontées à une dureté économique sans précédent !
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TVLowCost, TVLC, a encore un imitateur de plus ! Une nouvelle agence de pub spécialiste de la pub TV low cost… vive la copie !

octobre 3rd, 2009

TVLowCost attire les copieurs
L’agence TVLowCost (TVLC) toujours imitée … jamais égalée ! Le concept d’agence de pub télé low cost attire décidément les copieurs … au mot près, au montant exact près.
A l’aube de nos cinq ans d’existence, nous venons de découvrir encore une agence de plus qui se présente comme “expert de la publicité TV low cost” et qui présente le concept, ô combien innovant, de “Pack Tout compris” à 250 000 euros ! Qu’on l’appelle “all inclusive” ou “tout compris”…
Quelle originalité pour toutes ces “agences TV” qui n’ont qu’à copier intégralement notre approche et se présenter comme experts de la pub télévision économique.
Nous savons bien à l’agence TV Low Cost que le fait d’être copiés démontre que nous avons inventé une nouvelle approche de la publicité télé qui fait du bruit et qui donne des idées aux concurrents en mal d’idées originales… Mais quand même, comment ne pas s’étonner de cette habitude qu’ont pris nos concurrents de recopier intégralement notre discours et notre méthode pour se l’arroger sans faire aucun effort d’imagination.
Espèrent-elles convaincre des annonceurs de leur créativité, imagination et originalité pour leurs marques, alors qu’elles n’ont pas la moindre hésitation à recopier ce que nous avons crée de toutes pièces il y a cinq ans ?
Les annonceurs recherchent des esprits imaginatifs à leur côté pour se battre sur les marchés, pas des copieurs recopieurs d’idées !
Une chose est bonne toutefois dans cette nouvelle concurrence : elle nous force à accélérer et innover encore plus pour distancer les “suceurs de roues” !
L’agence TVLowCost fête ses 5 ans en octobre 2009. En 5 ans, nous avons réalisé plus de 700 spots TV différents en France et plus de 1000 à l’international. Nous gérons à Paris la pub télé de plus de 70 annonceurs, des PME comme des marques internationales. Nous avons ouvert 12 pays et appliqué dans ceux-ci avec nos agences TVLowCost les recettes inventées et ”peaufinées” en France. Cette forte croissance nous la devons à la pertinence de notre offre low cost et à la qualité des campagnes que nous réalisons chaque jour. Nous la devons aussi à notre expertise télévision unique.
En guise de conclusion, rappelons qu’en publicité, comme dans beaucoup d’autres domaines, tout le monde sait qu’il vaut mieux “l’original que la pâle copie” !
Pour vous convaincre de la qualité des campagnes réalisées par TVLowCost, pourquoi ne pas visiter notre site web ?
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La low-cost attitude séduit les grands groupes de Grande Cosnommation, le dernier exemple avec SIMPLY DRY de PAMPERS

août 13th, 2009

PAMPERS SIMPLY DRYLa “low-cost attitude” gagne du terrain dans les grands groupes comme Nestlé, Procter & Gamble, L’Oréal, Danone… qui positionnent certaines de leurs marques en low-cost.

Depuis des années, pour contrer la montée en puissance des MDD (Marques De Distributeurs), les fabricants ont eu tendance de plus en plus à positionner leurs “vraies marques” en haut de gamme en les dotant constamment d’innovations et de matières premières plus chères, afin de les “distancier” de l’offre moindrement qualitative des MDD. Se différencier par le haut est d’une logique imparable pour mettre en exergue la “valeur de marque” auprès des consommateurs… Oui, jusqu’à ce que la crise vienne perturber tout cela en générant de nouveaux comportements !
Car depuis l’ an dernier les consommateurs, bombardés chaque jour par de mauvaises nouvelles sur le plan économique, ont encore un peu plus réduit leurs achats de marques au profit des MDD habilement mises en avant par la Grande Distribution au détriment des vraies marques dans les linéaires. Quand il y a pressions sur le pouvoir d’achat, naturellement, le consommateur arbitre ses achats et se tourne vers des produits moins chers. D’ailleurs, les chiffres parlent d’eux-mêmes : entre 2005 et 2008, la part de marché en valeur des MDD est passée de 27,5% à 31,4% dans les hypermarchés et supermarchés en moyenne (source TNS WORLDPANEL).

C’est pour ne pas laisser une frange de consommateurs trop importante quitter les vraies marques (au risque que de “mauvaises habitudes” soient prises durablement), que les industriels ont commencé à réagir et attaquer, eux aussi, le créneau des premiers prix et des “entrées de gamme”.
Le premier à avoir cassé le “tabou” est le groupe DANONE qui a lancé, il y a un an, ECOPACK, un lot de 6 yaourts à 1 euro en promettant “la qualité DANONE à prix mini”.
Devant le succès rencontré par Danone, les autres grands de l’agro-alimentaire s’y mettent aussi. UNILEVER vient de repositionner sa marque THES ELEPHANT en marque premier prix en dessous de sa marque LIPTON.
YOPLAIT, de son côté, lance une gamme “Offre Eco”. On annonce pour la rentrée 2009 l’arrivée du géant PAMPERS (Procter & Gamble) avec sa marque SIMPLY DRY, paquet de 40 couches vendues moins de dix euros. Un produit plus simple que le haut de gamme habituel, afin de venir reprendre de la part de marché face aux concurrents bons marchés qui surfent sur la “crise” du pouvoir d’achat des parents de jeunes enfants!
L’objectif poursuivi par tous les industriels qui adoptent cette démarche est toujours identique : identifier le “prix psychologique” minimum qui incite les consommateurs à quitter les MDD au profit de ces produits de marques en jouant sur les recettes, les ingrédients, le poids des produits, le type d’emballage…
NESTLE de son côté, a mis en place en France son concept de PPP qui signifie “Produits au Positionnement Populaires” qui avait été élaboré au départ pour les économies émergentes. Ainsi, le géant suisse vend le café soluble NES 30% moins cher que le NESCAFE, ou positionne les bouillons KUB OR avec des nouvelles recettes plus économiques par rapport à sa marque “premium” MAGGI. Les industriels délaissent de plus en plus le “milieu de gamme” trop combattu avec des marques moyennes et que les consommateurs boudent de plus en plus, pour se positionner aux deux extrémités : haut de gamme et entrée de gamme. En marketing, on appelle cela le “modèle du sablier” : large au sommet et à la base et étroit au centre.
Cette incursion de plus en plus volontariste des industriels sur le terrain traditionnel des produits premiers prix des distributeurs ne plaît pas forcément aux enseignes de grande distribution, évidemment ! Mais on peut pourtant prévoir que de plus en plus d’industriels vont s’y mettre, car il n’est pas viable durablement de laisser partir les consommateurs vers les MDD sans réagir !
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Ce qu'une agence de communication spécialiste de la franchise comme TVLowCost (TVLC) peut apporter comme avantages ?

juillet 19th, 2009

TVLowCost FRANCHISE l'agence de communication de la franchise
Si vous souffrez d’un problème cardiaque, préférez-vous aller chez un généraliste ou chez le cardiologue, le spécialiste du coeur ?
Si vous cherchez quelqu’un qui comprenne instantanément le métier dans lequel vous êtes, préférez-vous aller dans une agence de communication généraliste ou dans une agence spécialiste des réseaux de franchise ?
Si vous avez peu de temps pour réagir à une action agressive d’un concurrent, préférez-vous aller voir des publicitaires qui ne connaissent pas votre marché ou aller chez des publicitaires qui travaillent déjà pour d’autres enseignes de franchise, comme TVLowCost FRANCHISE ?
Bon, je pense que vous serez d’accord pour dire qu’une agence spécialiste de la communication de la franchise vous fera gagner du temps, parce que vous n’aurez pas besoin de passer des semaines à leur expliquer comment fonctionne votre marché… C’est bien l’intérêt de la spécialisation qui a permis à TVLowCost FRANCHISE en quelques années de cumuler une expérience unique des problématiques des réseaux de franchise !
Car même si les segments de marché sont différents, les similitudes de besoins sont plus grandes que les différences.

TVLowCost FRANCHISE en gérant la communication TV d’enseignes comme AMBIANCE TIFFANY, AFAT VOYAGES, AUDIKA, AXIAL, L’ ADRESSE, BUREAU VALLEE, CUISINES REFERENCES, GROSFILLEX FENETRES, ILLICO TRAVAUX, OPTIMHOME, PICARD SERRURES, RESEAU PRO BOIS ET MATERIAUX, cumule les expertises qui permettent de gagner du temps et de l’efficacité pour toute enseigne de franchise qui veut avoir à ses côtés de vrais spécialistes de la télévision pour les franchises !

Jetez-un oeil sur nos campagnes télévisions pour les franchiseurs qui nous font confiance en allant sur notre site.strong>


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juillet 12th, 2009

TVLOWCOST FRANCHISE

TVLowCost FRANCHISE, la nouvelle agence spécialiste de la pub pour les Réseaux de Franchise compte déjà une dizaine de clients Franchiseurs
Est-il encore besoin d’expliquer à quel point la publicité télévision est un média essentiel pour une Enseigne de Franchise ?
La publicité TV est le média idéal de la construction de notoriété et aucun autre média ne permet de couvrir aussi parfaitement le territoire national pour aider chaque point de vente à se développer sur sa zone de chalandise.
La publicité TV agit vite, elle est le media le plus efficace pour créer du trafic aux points de vente en facilitant une forte reconnaissance de l’enseigne en lui permettant d’allier construction de notoriété et d’image et trafic, la “quadrature du cercle” en quelque sorte pour le Franchiseur soucieux de créer une marque forte et une activité commerciale dynamique.
La publicité TV, parce qu’elle combine images, sons et écrits laisse une trace mémorielle incomparablement plus solide que tout autre média. C’est un média “Mutltimodal” qui supplante aisément les médias “unimodaux” qui n’agissent que sur une seule dimension : l’écrit pour la presse, le son pour la radio. Les études menées par IM! Impact Mémoire ! Avec les scientifiques en sciences cognitives l’ont abondament démontré.
La publicité TV fédère les Franchisés autour de l’enseigne, les rend fiers d’appartenir à ce réseau. Ce qui va rendre plus simple et facile d’uniformiser les éléments de signalétique en magasin.
La publicité TV permet au Franchiseur de mieux se faire connaître des candidats potentiels, futurs franchisés, qui ont conscience de rejoindre une marque connue et importante, garantie pour eux d’une équation économique favorable…
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L'agence TVLowCost, TVLC, lance un nouvel épisode de la “saga des rouleaux à patisserie” pour MENOPHYTEA VENTRE PLAT

juillet 10th, 2009

Le PDG de TF1, Nonce Paolini, le dit : “Les annonceurs d’aujourd’hui sont dans une stratégie de low-cost !”… et TVLowCost s’en réjouit chaque jour !

juin 29th, 2009

NONCE PAOLINI DE TF1 constate que les annonceurs sont dans une stratégie low-cost
Même NONCE PAOLINI, PDG de TF1 le dit : “Les annonceurs d’aujourd’hui sont dans une stratégie de low-cost !”… et TVLowCost s’en réjouit chaque jour ! (articles du FIGARO du 25 Juin 2009 et de L’EXPRESS du même jour)

Depuis des années, nous répétons inlassablement que certains tarifs des chaînes TV nationales sont trop élevés et que les annonceurs devraient y réfléchir à deux fois avant d’accepter de payer n’importe quel écran à des prix peu justifiables en termes d’efficacité, de qualité des audiences ou de saturation publicitaire de ces “tunnels de pub”…
Seulement voilà, le “panurgisme” des agences de pub et des agences médias continuait inlassablement à leur faire recommander à leurs clients d’investir sur ces chaînes et ces créneaux très chers et parfois peu compatibles avec le budget réel dont la marque dispose. Plus grave, sans que ces “conseils” les alertent sur la saturation des écrans de Prime Time qui explique un ras-le-bol assez généralisé des consommateurs qui n’en peuvent plus de ce bombardement de spots entrecoupés de bilboards et de bandes d’auto-promo des chaînes.
Rappelons qu’un téléspectateur de prime time est soumis en moyenne à 120 spots par soirée, qui peut, vraiment, résister à cela ?
Vous ? Votre famille ? En tout cas pas moi ! Alors demandez-vous ce que vous faites quand démarrent ces tunnels de pubs interminables le soir ? Vous restez bien sagement devant votre écran de pub ou vous en profitez pour faire autre chose ? Honnêtement, essayez de répondre à cette question …

Il aura donc fallu LA CRISE… pour que les mentalités commencent à bouger et que le BON SENS commence à gagner du terrain, il aura aussi fallu notre propre travail permanent “d’évangélisation” des annonceurs (nous en avons rencontré tout de même près de 3 000 en quatre ans) à qui nous avons démontré, en long, en large et en travers, qu’il était possible de faire “autrement” et que la publicité télé low-cost faisait du sens et était redoutablement efficace. Il aura fallu que les budgets marketing soient coupés, pour que les entreprises “ouvrent leurs yeux” un peu plus et se posent les bonnes questions sur la justification de certains tarifs pratiqués. Les choses ont, enfin, commencé à vraiment bouger… Les baisses de Chiffres d’Affaires des chaînes hertziennes le démontrent (en partie) et les réajustements des négociations tarifaires des régies sont un signal important en cette année 2009 !

Et les clients qui se tournent vers notre approche low-cost sont de plus en plus nombreux : depuis janvier 2009, l’Agence TVLowCost a ainsi gagné 20 nouveaux clients, rien que pour le marché français ! Certains considèrent TVLowCost comme “l’agence née de la crise”… sauf que nous existions bien avant ! Et notre discours n’a pas varié depuis le premier jour : la télévision est, sans aucun doute possible, le média le plus efficace, à condition de l’acheter “autrement” et de ne pas accepter de payer des coûts au contact trop élevés.
Si aujourd’hui tant de nouveaux clients rejoignent les agences de TVLowCost un peu partout… n’est-ce pas la meilleure démonstration que, comme le dit NONCE PAOLINI de TF1, “Les annonceurs d’aujourd’hui sont dans une stratégie low-cost” !

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La nouvelle SAGA TV pour les cornichons KÜHNE créee par TVLowCost, à déguster “plutôt 2 fois KÜHNE !”

juin 10th, 2009

La SAGA TV pour les cornichons KÜHNE créee par TVLowCost
Encore une nouvelle saga TV pour les cornichons KÜHNE mitonnée par l’agence TVLowCost. A déguster “plutôt 2 fois KÜHNE” !

la publicité télé KÜHNE créee par l'agence tv low cost
La marque de cornichons Kühne, spécialiste européen des cornichons aigre-doux, lance sa première campagne TV en France avec une saga de 4 spots signée TVLowCost qui seront diffusés sur toutes les grandes chaînes à partir du 10 Juin. La signature de la marque devient « Kühne, plutôt 2 fois Kühne ! »

La marque Kühne, née en Allemagne en 1722 présente dans l’ensemble des enseignes de la Grande Distribution française depuis dix ans, est le grand spécialiste européen des cornichons aigre-doux.
La particularité de Kühne est d’offrir des cornichons de type « anglo-saxons », plutôt de grosse taille et au goût aigre-doux, alors que le marché français est orienté vers les petits cornichons vinaigrés : Kühne propose ainsi de la différence et de la nouveauté sur un marché très traditionnel. Au-delà des cornichons, la marque est présente avec des produits comme les oignons frits, le raifort et divers légumes condimentaires, qui sont autant de spécialités.
Kühne s’est en effet développée en proposant des goûts et des recettes originaux et inhabituels par rapports aux produits classiques du marché français. Après des années de communication en affichage, la marque accélère son développement à travers la publicité télévision sur les grandes chaînes qu’elle a confié à l’agence TVLowCost.

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